Typography can save or destroy your project. A fancy and decorated typeface can work very well in a logo, but it is not always applicable in menus and titles - especially if they are extensive.Considering the body text it is worth remembering that, first of all, it comes to readability and legibility.
As an example, Zupi magazine applied the same typeface of its logo in the titles. The problem is that, being an uppercase font, thick, and with few counterforms, it becomes hard to read. In the case of Aesthetica Magazine, the title's typeface is also the same of the logo, but by being a more clear font it can be used in both titles and text body.
#1 Understanding your text's role
Good legibility is also achieved by the contrast of shapes. This font is used in capital letters and has few thickness variation. It makes the forms look similar, so we need to see letter by letter. It makes the reading slower and more difficult.
In this case, since the typeface presents a good readability, reading is faster and more comfortable.
