As well as color, typography can communicate subjective impressions. This should also be considered when choosing your typeface. A project that has a classic style possibly works better with a font that follows it. Remember that if your font is ordinary or generic it will be necessary to keep the project's identity in other ways, such as through color and graphics.

The DASartes magazine merges upper and lowercase in the same word. This appeal is applied all over the site, with different fonts, emphasizing its informal identity. The Select magazine has its own font, almost geometric, whose balance between straight and curved shapes gives an air of clarity and modernity.