#1 Understanding the content

The grid must be consistent with your material's needs. If your content has more text it deserves a different grid than if it has more images, for instance. In general, texts remain with a very extensive line length if they have the same width of the screen. Perhaps it should be divided into columns.

Following there are two examples. The first is in DASartes magazine and the second is the Triple Canopy magazine. Notice that in the first case the text follows almost the entire length of the image, what left it with extensive lines and almost borderless. In the second case, even with a larger image, the text is much more comfortable to read because it was divided into columns and features more blank spaces.