As important as variety is constancy. Keep fixed parts that are repeated through the pages, as the menu, the footer and margins for instance. It makes the site to keep a standard helping the user to create references within the website. Remember that you can maintain constancy in other ways, such as color patterns and typography for example, which are also associated with the construction of identity.

 

Following there are various examples of how to maintain consistency. The first example is Aesthetica Magazine, that keeps the upper grid - the header - fixed. Triple Canopy magazine maintains the three-line menu and an icon fixed in the right. Furthermore, the visual reference is built for typographical patterns, color and style.

#7 Avoiding a completely flexible grid